Copywriting
Website Content
You’ve got the amazing product or the exciting idea. What you’re not sure of are the words to sell it. Here’s where I step in.
I’ll write the perfect copy to engage readers in your website or blog. Whether it’s just the right words to describe your fancy new shampoo recipe, enough content to fill a homepage or a lengthy blog on why your company’s the best on the market, I’ll get it written.
What’s more, I’ll have a ball doing it.
Social Media
Feeling the pain trying to find the right Insta caption to be witty but not cringe-central and exciting without going mad on the exclamation marks? Simply send it my way.
Building up a brand and staying on top of the socials whilst also trying to, you know, make money can be pretty stressful. Whichever social platform it is you’re trying to conquer, I’ll be happy to help.
You can even hire me to reply to the comments and DMs, too, if it’s all getting a bit much.
SEO
Not heard of SEO? Wondering if it’s some kind of sandwich, a la BLT? Wonder no more:
To put it simply, SEO stands for Search Engine Optimisation. It’s using a range of different tips and tricks, including the use of specific keywords, to make your website dance up the ranks of search engines like Google, so more potential customers see your site.
I’m a former in-house SEO Copywriter for a large UK travel brand. I’ll research and write just the right SEO copy to help your brand grow.
Search Engine Friendly Articles and Webpages
It’s always a pleasure to write content which impacts people, but particularly to write content that might help someone in their search for love!
For my client YouLoveWords, a Parisian content marketing firm, I created search engine optimised copy which would enable a popular dating site to find new customers. Articles were written on everything from finding love as an older person to the best pick up lines for an all-important opening message.
Written to be interesting and information-rich while also featuring relevant key words and phrases, these articles were successful in ranking well on search engines, seeking out a new audience and upholding the dating site’s branding guidelines.
Are you struggling to strike the perfect tone and maintain your branding message while also flying high on the search engine results pages? Reach out - I’d love to work together.
Engaging and Informative Product Copy
Are you looking for someone to write about what makes your product stand out from the crowd?
In my work with Maya’s Atelier, I write marketing copy to help increase conversion and to emphasise her brand’s unique selling points.
Maya’s Atelier sells handmade jewellery. Maya already had all the techniques for making her intricate earrings covered - what she wanted was some help finding the perfect words to describe her creations. For that, she reached out to me.
After communicating with Maya to get a feel for her designs and marketing goals and doing some background research, I began creating the content to fill the product pages of her website.
With custom copy for every collection, as well as added details about each individual design, I produce content that will inform potential customers as well as marketing Maya’s handiwork.
Straight-Forward Content For Unique Organisations
Is your company in need of some copy that exemplifies what you’re all about?
Truly understanding the ethos behind an organisation is at the heart of all of my work, which is why I’ll take the time to talk with you and do in-depth background research before I ever put pen to paper.
After all, to write in your brand’s ‘voice’ I have to know what messages and ideas are crucial to you and your business.
Several years ago, I had the pleasure of working at bemix, a Kent-based organisation of people with and without learning difficulties and/or autism working together to create a more equal and inclusive world.
I was very flattered when bemix got in touch more recently about hiring me on a freelance basis.
In my work alongside bemix, I use my knowledge of their ethics and identity to help create custom Easy Read content, including website copy and external reports. Easy Read content is written to be accessible to people with and without learning difficulties. It is written in plain English so that everybody can take part in the discussion, with accompanying images which help to explain what is being said.
If you’re an organisation looking for content which reflects your values and can accurately portray your tone and goals, contact me today.
Articles and Website Content On The Fly
Need an article or some website content written but simply don’t have the time to dedicate to it?
As well as longer-term partnerships with several of my clients, I’m also available to write on an ad hoc basis for short-term or standalone projects.
I’ve been hired to write one-off articles about everything from the dietary habits of domesticated parrots (yes, really!) to how to employ Search Engine Optimisation for independent eCommerce stores.
I can also develop custom SEO copy for your website landing or product pages, to inform your potential customers and help boost you up the ranks of Google ahead of your competitors.
Here’s what some of my ad-hoc clients had to say about my work:
⭐⭐⭐⭐⭐ “Sylvie is the best” - John Z
⭐⭐⭐⭐⭐ “We didn't need a lot of discussion for Sylvie to transform a shoddy piece of content written by someone else into an easy to read masterpiece. Thank you Sylvie! Will definitely order again.” - Lionel K
⭐⭐⭐⭐⭐ “[Sylvie was] fast, accurate and a pleasure to deal with” - Iain J